Does Dwight Howard help or hurt the Lakers Brand?

So it's official, Dwight Howard has been traded to the Lakers. There has been months of negotiations and comments and even though some of them have been negative, I think that ultimately the image or brand of Dwight Howard will ultimately be a good one.

You see the public memory is a short one if you perform well. Just take a look at LeBron. We have almost forgot about "the decision" now that he has won a ring and as long as he keeps it up no one will care. Mark Cuban, owner of the Dallas Mavericks once said that in business you only have to get it right one time and your past failures wont even matter. I live by this.

There is a valuable lesson to learn here and that lesson is that we all make mistakes, however I think persistent performance will improve any brand image in record time. Good luck Dwight.