Google Play is the successor to Android Market, Google Music, and the Google eBookstore all now in a single place with the power to sync across all your different screens in the proverbial cloud and featuring over 450,000 apps and millions of songs. With the launch came a new logo. Sometimes there are logos that change for the worst, but is this one for the good?


When you look at the entire Google brand such as Chrome, Google.com, YouTube, Google +, etc. there seems to finally be a theme coming together and visually they are getting on the same page. I actually like the direction of the new logo. I think that the look and feel is concise and smooth in its approach. It also works well in web or print. Less is more...


What is your opinion on the new logo and is the brand shift enough for you to try the product opposed to Apple?

Aligning corporate and employee branding

I was recently invited to speak at a company about branding, but this time it wasn't the typical visit. You see typically I get called to speak on branding and marketing on a global scale with a company, however this time I took a different approach. I wanted to speak with the employees and teach them that they are a brand that adds value to the ultimate brand, the company. 


Employee branding is a new twist on identity regulation. Employees should shape their behavior so that they project the brand identity of their organization’s services through their everyday work behavior and skill set. You see branding is the culmination of everything that you do. This includes logo design, client/employee interaction, delivery of service and the company culture to name a few. I wanted to show every employee that they play a roll in the process, even if they are in multiple states.


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