Aligning corporate and employee branding

I was recently invited to speak at a company about branding, but this time it wasn't the typical visit. You see typically I get called to speak on branding and marketing on a global scale with a company, however this time I took a different approach. I wanted to speak with the employees and teach them that they are a brand that adds value to the ultimate brand, the company. 


Employee branding is a new twist on identity regulation. Employees should shape their behavior so that they project the brand identity of their organization’s services through their everyday work behavior and skill set. You see branding is the culmination of everything that you do. This includes logo design, client/employee interaction, delivery of service and the company culture to name a few. I wanted to show every employee that they play a roll in the process, even if they are in multiple states.


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